A Powerful Proclamation. A Source of Pride.

The Challenge

Create a powerful internal culture and even more powerful external messaging.


McLaren Flint


Advertising, Consulting, Media

McLaren Health Care McLaren Health Care

The Idea

Give credit to McLaren for always “Doing What’s Best.”

Outdoor and print reinforced the power of the tagline.

Television and radio highlighted treatments and procedures that are exclusive to McLaren.

We featured actual McLaren doctors and nurses in the campaign to build pride among employees.

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What Happened

Stood Out

The sophisticated and striking visuals of the new integrated brand campaign made McLaren Flint instantly recognizable across TV, digital, print and outdoor.

Source of Pride

Employee morale reached the highest levels in over a decade.

Patients Agreed

Patient satisfaction surveys positioned McLaren as the primary choice in key service lines.

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